Two Chicago companies team up to streamline sales cycles for Salesforce customers

by Will Brady
April 28, 2014

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Two tech companies with strong Chicago ties teamed up last week to provide an integrated application that accelerates sales cycles. The partnership between Chicago-based cloud content management company SpringCM and Palo Alto-based Configure Price Quote provider SteelBrick (whose CEO Godard Abel and CMO Will Wiegler are based in Chicago), will allow Salesforce.com customers to streamline all the steps that happen before a quote is generated and a contract is signed.

“Sales cycles can’t advance until a price quote is delivered to a customer, and deals don’t close without the execution of a contract,” Wiegler said in a statement. “Some people talk about this in terms of accelerating the quote-to-cash cycle. While critical, it’s a limited view that fails to address a whole host of ad hoc, time-consuming steps that negatively impact revenue, costs and customer satisfaction. By using the combination of SteelBrick CPQ and SpringCM software, customers close deals fast and accelerate revenue growth.”

Customers got to see this partnership in action at the Salesforce1 World Tour in Chicago last week when the solution was exhibited. The solution proved to help companies accelerate every stage of the deal by “taking everything sales teams need to do their jobs and putting it at their fingertips,” according to a statement. Overall, sales effectiveness increased by up to 80 percent because: 1) accurate quotes were created in minutes (not hours or days) 2) contract lifecycles were reduced by up to 50 percent 3) a 25 percent higher renewal rate was achieved due to automated processes.

This heightened efficiency will surely make a difference to the companies using SteelBrick CPQ like Cloudera and HootSuite and to the global brands and public sector agencies using SpringCM like Facebook, Google, NCR, Office Depot and the U.S. Department of Energy.

Image: Shutterstock

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