[ibimage==40990==Large==none==self==ibimage_align-center]
Ncyclo, a marketing analytics firm with offices in the Loop, has closed venture round funding from the strategic private equity group SNS. This follows a $1 million investment round last February. The amount of this current round remains undisclosed.
The company plans to use its new cash flow to continue to create and enhance algorithmic attibution and behavioral targeting features and to expand its client service teams.
“This funding validates Ncyclo's vision to enhance the online and offline marketer experience when it comes to big data and marketing technology, said Santosh Abraham, the company's CEO, in a statement. “Having an attribution platform is not enough to succeed. A company needs quality data, an easy-to-use platform, and assistance to navigate through the complex big data and marketing ecosystem. Ncyclo offers all this, along with white-glove service from a trusted team of experts to work for our clients."
[ibimage==40992==Medium==none==self==ibimage_align-right]The company was founded in August 2013 by Abraham and COO Vijay Bilan. Headquartered in Fairfax, Virginia, it has offices in Chicago and California and employees in various locations around the world.
Ncyclo's marketing attribution work is designed to make it easier for businesses to see where their customers are coming from and assess the returns on different touchpoints and strategies. Its clients include companies in the hospitality, apparel, and electronics industries.
Similar companies have recently drawn positive attention of their own. AOL recently acquired Converto, and Adometry was acquired by Google.
.png)
