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Did you know a recent study found that 52 percent of consumers trust content shared by a lower-level employee more than content shared by a CEO?
Or that content shared by employees receives a massive eight times the engagement of content shared on brand channels?
That’s part of the reasoning behind Markr’s newest brainchild. The Chicago-based company announced this week the launch of Brand Commandr, an employee advocacy platform that enables companies to encourage and manage employee-driven content creation and distribution.
“We wanted to create an employee advocacy platform that empowers employees in multiple ways,” said Markr co-founder Joe Collins in a statement. “Your employees are often your biggest fans, so we created a tool that lets brands tap into that but also lets employees be engaged in the content creation process.”
How it works
Using Markr, a content manager, editor, or social media manager can monitor any content that’s produced and shared on social networks by company employees. Not only can that manager deliver sharable content to their coworkers, but they can also maintain brand styles and standards — setting in place a content approval process before employees share it across social media.
“What we’ve seen is that brands and companies have difficulty monitoring and filtering employee-generated content posted to their social media channels,” said Markr co-founder Josh Basinger in a statement. “You see companies having to address inaccurate or inappropriate content that is inadvertently posted nearly every day in the news. We’ve put a lot of time and energy into constructing a platform that increases collaboration and engagement while reducing risk.”
In essence, Brand Commandr can help turn a company's employees into an army of content creators and brand advocates.
Founded in 2013, Markr champions and enables the use of visual hashtags on social media, allowing users to superimpose tags onto their pictures or videos to maximize messaging and shareability.
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