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Do you know how to use your profile to capture a share of the business that is generated by the 2.2 billion searches on LinkedIn? Leverage some of the following tips to start receiving more business opportunities, develop connections to grow your business, drive revenue, and convert tire-kickers to paying customers.
1. Optimize the summary section of your profile:
What you write here is the most important-it gives a sense of who you are and how you are to work with. Use targeted keywords and text to craft an inviting picture of who you are and what you can do for your clients. Forget “I” – tell your clients what you can do for them, what you’ve done before, and how your expertise will help your clients.
2. Ditch the resume "feel" and turn it into a showcase:
If you own a business or do business development, think about using applications such as slideshare and behance to create a portfolio of case studies, testimonials, and client work. I would recommend that these apps appear even before your experience and background to give your potential clients a sense of who you are.
3. Make smart connections:
It’s great to have 500+ connections, but, are these connections going to help you win more business? Use the search function in LinkedIn to find clients in your target markets and message them. Be relevant, personal, and useful. Invite them to connect with you and follow-up with a phone call or a message with a meeting request.
4: Message your "warm leads":
(Most useful for premium accounts) LinkedIn members that view your profile are among your warmest leads-don’t hesitate to contact them with targeted messaging. A simple “I noticed you looked at my profile the other day – is there anything I can assist you” with additional personal messaging will go a long way to building your business via LinkedIn.