Business blogs are a great way to drive quality traffic to your website. Information hungry audience relies on blogs to stay in the loop about everything happening in and around the world. For businesses set up in Chicago, blogs serve as an effective medium to communicate with the targeted audience. Blogs provide information to the audience through expert advice, reviews or by answering precise query questions of the customers.
It all starts by creating a blog that has ingredients which range from informative content to writing a fresh piece that provides information in a creative way with the use of infographics, images or statistical data. Here is how you should promote business blog to attract traffic and drive conversions:
1- Optimize Blogs for Organic Traffic
Optimization directs organic traffic to a blog. Be it keyword optimization, meta description, catchy images or infographics; you have to optimize your business blogs for the search engine. An optimized blog has better chances of ranking amongst top searches on search engine results and drive quality traffic to your business website.
2- Leverage Social Media to Enhance Reach
Share your business blogs on social media channels such as Facebook, Twitter or Pinterest. A quality piece of content in sync with the needs of the audience is shared by the followers which further get shared by their respective followers. So, make sure you see to it what is trending and what can evoke audience interest with concrete research. Share it and see your followers growing by many folds.
3- Engage Audience on Other Blogs
People always have queries. Search for the niche sector audience and see what topics are trending. Engage your targeted audience with informative content. Include a link to your business blog to drive traffic to your website. All you have to do is stay within your business circles and write blogs that cater to your audience query.
4- Be a Part of Forum Discussion
There is more than one reason why you should be a part of Forum Discussion. To get a knowhow of your niche sector and audience queries for starters, forum discussion is a great way to be a part of a circle that can ultimately decide the content you should write for. Answer queries and add a link to your blog to highlight your business website.
5- Boost Your Blog with Paid Promotions
Social media channels such as Twitter or Facebook favor promoting content paid for than the organic posts. If you are relying only on organic means to promote your blog you are missing out on many prospect clients. Boost the reach of your blog by paying these social media channels to improve the reach of your blog posts.
Target audience which is more likely to be interested in what you are publishing. With paid promotions, you get better ROI on your investments.
6- Spread the Word with Influencers
Influencers need not be set of professionals rather people with a decent list of followers who can spread your blog with greater outreach. It is the quality of content or expertise information which can drive established influencers to share your content.
Give away freebies or rewards which can be shared by influencers with their respective audience. It drives conversions and creates a fan base in the niche sector.
7- Do Not Miss Offline Promotion
Last but not least, offline promotions need not be sidelined. Offline promotions bring a business in direct contact with audience or professionals. When you go out for meetings or seminars engage in conversations with like-minded professionals and drop a word or share your business card with a blog URL added to it. Promoting a business blog is all about the amount of exposure you can get and offline promotions surely bring in traffic which is interested in what you are promoting with your blogs.
The blog is an effective mode to bring in traffic and influence audience. Not only does a quality business blog bring in traffic to a website but gives a business much-required visibility on the online platform. Keep the above tactics in mind and you are sure to notice an improvement in traffic and engagement, which ultimately results in improved ROI.
