Marketing and eCommerce firm Acquity Group Ltd. has been acquired by Accenture, an international consulting firm, for $316 million. The deal is contingent on approval from Acquity shareholders.
This means that for about $13 a share, Acquity and its 600 employees will be folded into Accenture Interactive, where its strategy, digital marketing and technical services will become available to Accenture clients. Prior to the announcement, Acquity’s stock was trading at about $6 a share. The Acquity services will build on Accenture Interactive’s marketing, technology and analytics solutions, which serve Chief Marketing Officers and brand leaders.
“Chief marketing officers and brand leaders are looking for a new type of service provider that can blend the creative process with analytics and enabling technologies to engage consumers and deliver compelling user experiences across channels,” said Brian Whipple, global managing director of Accenture Interactive in a statement. He believes the acquisition of Acquity will allow his company to meet those client needs.
As the country’s second-largest independent digital marketing company, Acquity’s revenue reached $141 million in 2012, 32 percent higher than the previous year. On the heels of such growth, the company’s leadership team is excited to join forces with Accenture.
“Our combined expertise will allow us to deliver transformational ebusiness solutions for our clients at scale and attract the best talent in the industry,” said CEO Chris Dalton.
Visit Acquity Group’s website, check out their BIC profile and follow them on Twitter at @AcquityGroup.
