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amSTATZ, the online platform for fitness professionals, announced a $1.35M round today so it can expand its technology via partnerships with universities and also the American Council on Exercise. The capital, which was provided by Launch Capital, LionBird and Indiana Innovation Fund, will also help to enhance the UX on the web platform that is aimed at improving personal trainers’ abilities to engage with clients before and after training sessions.
“With so many consumer-focused fitness tech devices coming into the marketplace, the fitness professional needs to adapt and embrace technology built for them in order to stay competitive,” CEO and co-founder Michael Piermont said in a statement.
Besides giving trainers a set of business tools to help build and engage their client base, athletes using amSTATZ benefit from the ability to search for trainers and events in their area, book appointments, make payments and track their own workout progress.
In March, Piermont said amSTATZ had over 4,000 users and 1,000 paying subscribers, numbers that will quickly increase due to university-level contracts like one amSTATZ recently signed with DePaul to provide the platform to all of its students and trainers. amSTATZ has its eyes on expansion to 11 other universities.
“Trainers love their job and our mission is to make it easier for them to train and spend less time on admin and management of their business,” Piermont said.
