Last night's Technori Pitch featured keynote speaker, Andy Crestodina of Orbit Media Studios and five teams who aim to solve problems, whether it be finding volunteers or adopting a child.
[ibimage==25001==Large==none==self==null]
Hackers and Hustlers
Hackers and Hustlers -- every great company has them. "If the hacker makes the business, the hustler makes the business grow," Crestodina says. He says if you don't hustle, your business could slowly run out of money. This is why every successful business needs a hustler. "I really wanna make sure people are paying as much attention to the hustle as the hack," Crestodina says.
Crestodina gives his hustle for SEO, email and social media:
SEO Hustle
Keywords - What phrase are you trying to rank for? Make sure your keywords are subjects that people are looking for that not everyone is trying to rank for. Also, make sure your keywords are relevant to your company.
Relevance - Use keywords in the title, header and body of your post and use keywords in the links. The title is the single most important thing. "The worst all-time title tag for a webpage is "Home." It says nothing. If Google was a library, would you name your book, "book," and go put in in the library? No," Crestodina says. "Every time someone puts 'Home' as their homepage title tag, a unicorn cries."
Links - look up your domain authority to see how many and what sites are linking to your site.
Social Hustle
Schedule tweets - After publishing a post, use Hootsuite to schedule a re-post for a few months later to gain more traffic to your site.
Search social media - Look for people (with lots of followers) that have simular interests to the subject of your post, then tweet a link to them. If you're lucky they will retweet you.
Ask yourself what if you went live today? - While you think getting a Mashable writeup or being tweeted about by Justin Beiber will get you a lot of traffic, it will always die down in days. Try building an audience before they even buy from you. This includes curating content and offering valuable advice to your audience first.
Email Hustle
Subscribe box - Make sure your subscribe box (your call to action) is prominent, making people more likely to click on it.
Show proof - How many people are signed up on your email list? Show how many subscribers you have.
Show authority - Listing awards or customer reviews add to your authority and show people why they should subscribe.
Keep it short - No one wants to fill out a 22-question greeting form.
Promise frequency - Promise a bi-weekly or weekly email.
And now on to the pitches of the night [including InfoActive, ForGoods, gMaarifa, DeskTime and AdoptTogether]...
Head to Doejo's blog for the rest of this post.
