With the rise of popular “crowdfunding” sites like Kickstarter and IndieGoGo, entrepreneurs around the world have gained the ability to turn their dreams into reality without needing an existing cash pile or business connections. This interesting concept, where people ranging from average Joe’s to savvy investors can contribute funds to various projects and innovations, has turned raising money online into a science.
The idea of having others just give you their money to “kickstart” your dreams may sound like a cakewalk, but there’s actually a lot of strategic thought and work required to get the dough flowing. We spoke with Lee Schneider, Creative Director of Santa Monica-based Red Cup Agency, about his upcoming webinar on BigMarker dedicated to this topic and the Digital Fundraising School, which Schneider founded.
