BrightTag Company Profile

Written by Marc Kiven
Published on Nov. 12, 2010
BrightTag is a Chicago-based SaaS business funded by New World Ventures, I2A, TomorrowVentures, and Epic Ventures. BrightTag gives website owners control over how data is collected and shared from their websites. Through the BrightTag Data Rights Management Platform™, BrightTag allows website owners to easily connect with marketing, analytics and other data-driven services, while providing rich controls over the data that is collected while protecting against unintended data access by third-parties.
BrightTag's leadership team is comprised of seasoned Chicago area digital media executives. Founder Marc Kiven has held key sales and executive roles at industry-leading companies such as: aQuantive (Avenue A | Razorfish and Atlas), Right Media and Centro. CEO Mike Sands was part of the original Orbitz management team and held the positions of CMO and COO. CTO Eric Lunt was co-founder and CTO of FeedBurner, which Google acquired in 2007.
Learn more about BrightTag at http://www.brighttag.com
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