Block Six Analytics (B6A) is proud to announce the launch of the Partnership Portal for CSN Chicago. For the first time, advertisers can purchase premium CSN Chicago digital content directly from an online marketplace. This includes Bulls Live Streaming, Notre Dame Football, and Big Ten video, rich media, and digital billboard content.
The Partnership Portal is part of B6A’s Partnership Scoreboard™ corporate partnership service offerings. CSN Chicago has selected specific advertising inventory to make available in the Portal. Advertisers can go to http://csnchicago.blocksixanalytics.com/ to quickly view content and see how it fits their brand and revenue goals.. CSN Chicago and B6A then activate and manage the content through B6A’s Partnership Scoreboard. This process enables advertisers to quickly identify valuable content, make just-in-time purchases, and simplify the payment process.
“We could not be more thrilled to be working with CSN Chicago,” B6A President Adam Grossman said. “CSN Chicago has made content available that attracts the exact demographics brands are looking to target in digital channels. For example, Bulls Streams have attracted over five million viewing minutes with the average viewer spending 49.3 minutes per visit consuming content as the game occurs. It is very difficult to find other inventory with this level of engagement.”
CSN Chicago is the latest B6A client to maximize its corporate advertising / sponsorship experience using the Partnership Scoreboard platform, joining the Chicago Tribune Media Group, Cleveland Browns, and Minnesota United. It wanted to build on its existing partnership with B6A to leverage the company’s ability to source, sell, and manage corporate partnerships using its analytics-infused technology platforms. In particular, CSN Chicago wanted to create the best buying experience for brands and their agencies by using the Partnership Portal.
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