DIDI’S WARDROBE LAUNCHES NEW WEBSITE - AN 'EBAY' FOR INDIAN WEAR

Written by Dina Patel
Published on Dec. 08, 2011

Didi’s Wardrobe (www.didiswardrobe.com), a website designed to provide a marketplace for buyers and sellers of new and pre-owned Indian wear launched on November 15, 2011.  The website offers South Asian clothing, jewelry and accessories for women, men and children.  Didi’s Wardrobe is the first website dedicated to individuals looking to sell new and gently used Indian and Pakistani wear. 

Millions of Asians and non-Asians are always looking for Indian clothes and jewelry, but they don't want to pay significant sums of money to purchase these items.  Many South Asians buy expensive Indian clothing and accessories for special occasions, wear them a few times, and then store them in their closets - never to be touched again!  Didi's Wardrobe gives individuals a way to monetize previously purchased Indian and Pakistani clothing and jewelry.  Didi’s Wardrobe provides a marketplace for both buyers and sellers to complete a transaction that meets each of their needs on a dedicated and secure site.      

“We are excited to launch a marketplace that is solely dedicated to Indian wear,” said Co-founder Dina Patel.  “Many of us have beautiful saris and lehengas hanging in our closets that we will never wear again.  Didi’s Wardrobe provides a way to sell those ‘like new’ pieces to make space for something fresh.”

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