CHICAGO, Illinois – June 2, 2014. Easy Beauty, a digital marketplace and salon management system, announced today the successful launch of their private beta program. Easy Beauty gives beauty businesses, professional hair stylists, barbers, nail techs and estheticians the technology and tools they need to manage their businesses and order their professional grade products anywhere, anytime to be delivered to their place of business. Easy Beauty will leverage an Apple iPad that will be placed directly in the work environment of the salon, spa or salon suite to give the professional on-demand access to the professional products and tools that they use to provide their services. An iPad App will also be available for free download in the Apple App store upon full launch of the service, which is planned for mid-July.
“The interest in our beta program has been fantastic. We are looking forward to working with our beta salons and manufacturers to get valuable feedback on what we can do to perfect our product”, says CEO and founder George Powell. “Since our inception, we have worked directly with beauty professionals to gather the requirements for what our product currently includes. We didn’t operate in a vacuum and create something that we thought the industry needed. We interviewed countless beauty professionals, learned their needs and pain points, and the data we gathered has resulted in the set of features that our solution provides today.” Although the beta version of the Easy Beauty product provides a subset of the total planned features, beta customers and manufacturers will have access to the cornerstone features of the product: its iPad and App-driven digital marketplace, expense and diversion reports, and product penetration tools.
Pricing to install the iPad and access the digital marketplace will be free, but to have access to other management features will require the user to purchase a subscription. Subscriptions will start at $19.99 per month, and will top out at $39.99 per month for the complete service.
“The demand that our solution has illuminated is extremely exciting. The potential of the platform is enormous, and the initial features only scratch the surface of what we envision. Our goal is to transform the beauty industry by eliminating the inconveniences that have affected beauty professionals for too long”, states CTO co-founder Wyatt Kapastin. As Easy Beauty rolls out to its beta salons, more room may become available to participate in the program before full release. To submit a request for a beta invite, email us at [email protected] or call 877-803-7460 Ext 2.
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With beauty professional consumers using a variety of touch points (i.e. smart phones, tablets, and mobile apps) to gain access to retail channels, Easy Beauty delivers an ease of purchase experience and user convenience features that include inventory tracking, auto-ordering, low-stock reminders, scheduling, POS and low-cost next-day shipping that eliminate historical ‘business as usual’ frustrations. To learn more visit www.easybeautypro.com.
