We’ve all watched the speedy rise and wild journey of Groupon over the past few years, and now we finally have the opportunity to learn what really happened behind-the-scenes. I thought this new book would be of particular interest to the Built in Chicago community.
Groupon’s Biggest Deal Ever: The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker
From the publisher’s website:
While everyone has an opinion on Groupon, Frank Sennett has written the only inside account. With exclusive access, interviews, and documents that no one outside of the company has seen or been able to report on, Groupon’s Biggest Deal Ever has every twist and turn from start-up to IPO and is the real story of Mason’s audacious gamble and the meteoric rise of Groupon from start-up to $16.7 billion online giant.
Links:
- Buy the book on Amazon
- Chicago Tribune book review
- Time Out Chicago Groupon cover story - December 2010
- Frank Sennett appearances
- Macmillan website
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