In 1999, SAVO was born as a boutique consulting firm working with large companies like P&G and J.P. Morgan to help improve their end-to-end sales processes. Then in 2005, SAVO decided on launching a cloud-based platform in 2005 that would help with the needs of big data teams, B2B sales, distribution and other channel partners.
While creating a large enough platform to hold all of these functions, SAVO dove deep into the everyday roles of different B2B salespeople, Kurt Andersen, EVP of Sales Enablement & Marketing, said. This led SAVO to create a diverse portfolio of cloud-based solutions for each company that’s tailored for the end user, while giving the option for companies to add on more SAVO platform functions as companies expand.
Though 15 years old, SAVO is still gearing up coming into 2014. Here's where they stand today:
- They recently acquired StoryQuest, a provider of digital postcard technology, to beef up their own video storytelling capabilities. In a recent press release, SAVO also announced a 30 percent growth in client engagements.
- In addition to its acquisition of StoryQuest and recent client engagament growth, SAVO made its new mobile application, CRM Opportunity Pro, to transform the realm of CRM possibilities using data from the company's own CRM systems.
- SAVO also signed an exclusive partnership with Strategic Proposals LLC to help organizations develop more effective and compelling proposals, an exclusive partnership with Corporate Visions, Inc. to allow access to campaign content, training, whiteboards and sales collateral on-the-go, and formally aligned with Richardson, a global sales training and performance improvement company, to provide shared solutions that help sales reps increase their productivity.
“It’s about identifying and providing value to the end user," Andersen said. "Not everyone puts sales as the first priority within their organization so the key is to bring everything to one platform while keeping it simple for the end-user.”
SAVO doesn’t have any one particular area they will be focusing on this year, but will focus on even growth amongst all the different areas of the platform and a corresponding increase in new hires.
