Good design happens everywhere, but Chicago has a particularly strong heritage in all forms of expression—from architecture and city planning to fledglings and masters in advertising, branding and technology. Add Minneapolis, Detroit, Indianapolis, Madison, Milwaukee and Omaha to the mix, and you have a wide swath of perspective that is a force to be reckoned with. The fabled Midwestern work ethic is certainly alive and well—and knowing this, HOW magazine sought an agency whose style and persona exemplifies the region’s spirit, approaching 50,000feet to represent the Midwest in their July 2014 issue. Grouped with 5 other trendsetting firms across the US, 50k is happy to open the doors for a glimpse into our culture, which holds a respect for the creative process at its core. HOW’s Behind the Design issue offers coast-to-coast coverage of innovative workspaces, notable design work and everyone’s favorite—their biannual Salary Survey. www.50000feet.com/50knews
