How Companies Are Using Push Notifications to Improve Marketing
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A push notification strategy can help you to engage with customers better, and keep them coming back.
Building an app, and getting people to engage with it are two completely different things.
If you’ve developed a killer app and are looking to engage with your customers more, push notifications just might be may the way forward.
Push notifications are a proven way to encourage engagement between customers and companies. Push notifications are a direct channel from you to your customers, helping to keep your company fresh in their minds while providing them with valuable and appreciated information. A recent study by Urban Airship suggests that in some cases, push notifications can boost an app’s usage up to 540%!
As with any strategy though, push notifications aren’t without risks. People love apps, and they don’t mind notifications, but they absolutely hate notifications that they consider spam. Users don’t want to get notifications that they don’t care about. The best push notifications are the ones that deliver useful information that users consider valuable. Nonetheless, if used properly, push notifications can have a positive effect on users, and make a big impact on app usage.
If you’re looking for ways to improve your marketing strategy, push notifications can help. Here are some ways that you can use push notifications to get your customers engaging with your app, and keeping you fresh in their minds.
Provide Up-to-Date Alerts
Push notifications can provide your customers with relevant and up-to-date information about your company. You can provide customers with information on promotions, or let them know when an item they have been looking at goes on sale, or is about to go out of stock. Companies can use these notifications to their advantage to help keep customers informed and up-to-date.
Notifications
Push notifications are a great way to keep in touch with your customers, and let them know when a sought after item becomes available. The Ticket Beagles app is a great example of an app that can notify customers when a sought-after item becomes available. Ticket Beagles’ push notifications let customers know when a ticket become available even if customers aren’t actively looking at the app. Push notifications are a handy way to keep in touch with customers, and provide them with valuable information that matters to them.
Provide Valuable Reminders
Provide customers with valuable information that can make your customers’ lives easier, and your customers will love you for it. An example of a valuable reminder push notification is the Revenew app, which notifies retailers when supplier-sponsored marketing funds are due to expire.
Targeted Marketing
Push notifications are a great way to inform customers of sales, special offers, and promotions, but how much better would this be if you could tell customers of these deals when they step into a certain location range? Push notifications that are based on a customer’s location are considerably effective. A great example of this is the Starbucks app, which gives customers a coupon for a drink when a customer enters the near vicinity of one of the stores.
In order to use push notifications effectively, it’s important to be mindful and considerate of your customers. Be selective of what you send, and when you send it. No one wants 2am notifications for steakhouse deals! Maybe sure the notifications are relevant and informal, and avoid sending messages too frequently. Remember that customers love to receive relevant notifications -but irrelevant advertisements will only upset your customer and most likely end with them removing you from their list.
When used right though, push notifications can be a valuable addition to your marketing strategy. Research by Responsys shows that about 68 percent of smartphone users have push notifications enabled, so take advantage of this valuable marketing channel –just use it wisely.
Keeping these strategies in mind can help you to create a push notification marketing strategy that’s destined for success –without being too pushy.
For more information on innovative app design, visit GeneXus USA, your Chicago-based app development company. At GeneXus USA, we specialize in web apps, mobile apps, and database integrated systems. Our goal is building apps that will supercharge the way you do business. Contact us today to find out how we can help you to bring your app to life!
