The Chicago Cubs hosted their inaugural Social Media Night in the Budweiser Bleachers on Wednesday, May 16th. Fans who purchased tickets were invited to a pregame social media panel at included Bears kicker Robbie Gould (@RobbieGould09), Cubs.com beat writer Carrie Muskat (@CarrieMuskat) and Cubs Public Relations and Marketing Specialist Kevin Saghy (@Cubs). I had the pleasure of attending this event, so I wanted to share what the night was like and what I learned about how the Cubs are approaching the use of social media.

View the full story here: How the Chicago Cubs approach social media.