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Sports teams now spend an unprecedented amount of time and money on fan engagement to generate more revenue across more points of monetization including Sponsorship. Digital is the primary enabler of fan engagement as it is the easiest to scale and be Omni-channel present via consumer connected devices pre, during, and post sporting events.
With ‘digital’ come analytics, metrics, and the near real-time evaluation of the performance of Sponsorship dollars invested.
However this transparency and timeliness seems lacking to those not working with a very large specialized sports agency or a sports team with internal capacity and third party tools to provide a centralized view of data from all a sports teams types of sponsorship assets. Lack of transparency and a unified view contribute to an inefficient market leaving small even mid-sized brands and agencies with less means to make compelling cases for investing in sports sponsorship.
Innovation in the sports industry is accelerating and until recently most of it has been focused on enhancing the live broadcast experience, fan engagement, and optimizing player performance.
Marketplace inefficiencies have long been the genesis of startups aiming to disrupt current business practices or at minimum to simplify and accelerate solutions to pressing pain points.
Block Six Analytics (B6A) is changing the way sports sponsorship is bought and sold with a marketplace and a suite of web-based applications that enables sports organizations to manage their sponsorship, media, ticketing, event, and billing activities in one platform.
Q: Are you a sports team looking to communicate more effectively to a broader pool of sponsors?
Q: Are you an agency or brand looking to evaluate and better manage your sponsorship investment?
I’d like to learn more what challenges and opportunities you are seeing – send a note to [email protected]
Below are two of B6A's contributons to the conversation on Sports Sponsorship…
Is picking players based solely on their on-field contributions the right question to ask?
http://thesportsstrategist.com/how-can-the-bears-draft-for-the-best-value/
In Sports sponsorship finding undervalued sponsor-able assets pays off for Under Armour
http://www.thepostgame.com/blog/style-points/201506/stephen-curry-mvp-nba-title-under-armour-brady-spieth
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