Get Ahead By Following These Email Marketing Trends

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Many predicted the death of email marketing coinciding with the rise of social media. Now in the aftermath, we see email marketing still pulling strong. And surprisingly, email marketing is more effective than social media whether B2C or B2B. To be specific, conversion rates are 3x higher than that of social media and 40x better at acquiring customers. (McKinsey) It is cheap, easy, and the ROI is amazing; so why not. We have compiled the thoughts of experts on the current state of email marketing to help you begin or get caught up with your email marketing campaign.

This post was originally published at DevTeam.Space Blog. DevTeam.Space is an on-demand software development platform and is helping companies to develop high-quality products and prepare for major releases.

15 Stats That Prove You Need Mobile Email Optimization

People are busy. And busy people are on-the-go. So it is not hard to see why mobile is becoming the platform of choice for many people. In fact, mobile now makes up the majority of all email opens (Litmus). Yet, many emails are not optimized for not mobile and are simply disregarded; and it is not because of poor content or because they were unwanted. Simply put, Ferraris are nice, but they are not built for off-road driving. Likewise, many emails are not loading correctly because they were not optimized for mobile. Your competition is most likely not optimizing for mobile, so this is an opportunity to get ahead. Look past the cost and build for mobile. Your bottom line will thank you.

Link to data source: HubSpot

What Does Big Data Mean for Marketing?

Big data has the ability to completely transform the landscape of business strategy — according to over half of the CFOs and CIOs interviewed by EMarketer. Yet the marketing world is slow to utilize this new tool. In a CEB survey of over 800 Fortune 1000 marketers, only 11% backed their decisions with big data. By combining data and email marketing, marketers are able to dramatically increase the relevance of their content and build stronger relationships with their consumers. Many consumers sign for email updates to receive coupons, sales, newsletters, etc. and you can leverage that to create detailed profiles of your consumer base. This segmentation is key to delivering hyper-personalized content. The implementation of big data will also bring drastic changes to how email marketing campaigns are measured. Instead of open/read rates, figuring out which piece of content resonated the most with the consumer and which was ignored will be much more important in generating quality content. The ultimate goal is to better understand your consumer base so you can segment them and deliver them personalized, relevant content.

Link to data source: SmartInsights

Double Opt-in vs. Single Opt-in Stats

What is the difference between double opt-in vs single opt-in? At the most basic level, the difference is simply an extra step needed for an individual to subscribe to your emails. Beyond that, it influences the quality of your email list and can potentially break or make your email marketing campaign. The difference that extra step makes is actually quite large. It increases not only total email opens, but unique email opens as well, by over 70% and doubles the rates of clicks according to research done by MailChimp. Essentially, it boils down to quality versus quantity. But double opt-in subscribers are more likely to stay subscribed and not hit the spam button when they receive your email. This means your email marketing campaign is less likely to be trounced into a spam folder and more likely to be read. Win-win.

Link to data source: MailChimp

Major Email Provider Trends in 2015: Gmail’s Lead Increases

A recent study done by MailChimp shows Google is the king of email providers and by quite a healthy margin. How can you use this to boost your email marketing? Spend extra time tailoring your email for Google so that its design will look nice when it is opened and learn how to land in subscribers’ Primary box so it will be seen more frequently.

Link to data source: MailChimp

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

The thank-you email, much like a transactional email, is triggered by a specific action, more specifically when somebody converts on your site’s landing page. Thank-you emails are effective because the user is still engaged with the brand and any call-to-actions will be more effective. Moreover, users can easily refer back to their email to find whatever information they need such as login information, ebook download link, etc, revisiting the call-to-action. It also allows users to forward the email and do some marketing for you. They are simple to make, easy to use, but can make whole lot of difference.

Link to data source: HubSpot

Conclusion

Email marketing in it of itself is an art and after all these years, there are still new things to learn, new tactics to utilize, and new boundaries to test. Advancements in technology will bring the most change as marketers still figure out how to utilize big data and segment their audiences. Consumers already expect personalized content and will become increasingly strict about their tastes. Any inconvenience will lead them to disregard your message, so it is vital that you optimize your content for all devices. Increase the effectiveness of your campaign by tailoring it to your subscribers’ email client and make sure your email is well-received by implementing a double opt-in subscription method.

I hope this proves useful to you and stay updated on market trends by subscribing to DevTeam.Space Blog and look out Future Trends: Email Marketing.