The famed Lean Startup Machine weekend workshop, which about 7050 entrepreneurs have participated in over the past three years, will be in Chicago September 20 -22.
Lean Startup Machine is your chance to find your customers and gain validation from them – unlike a hackathon or a Startup Weekend, which focuses on building products. By forcing entrepreneurs to connect with potential users face-to-face to find out if their products are wanted or needed, Lean Startup Machine saves teams an average of six months, workshop coordinator LaTrice Davis said
“I just really want to emphasize how much time we save you,” Davis said. “People don’t have a full understanding of their customers before building an expensive product. Now, you can know your customers by the end of three days.”
Building a product and investing in it without serving consumer needs obviously wastes time and money – a lesson learned by Lean Startup Machine CEO and founder Trevor Owens years ago when trying start a business centered around Vespa scooters (after the business didn’t quite take off, he still ended up being stuck with a bunch of unused scooters).
Davis herself participated in Lean Startup Machine for the first time this July in New York and said she found herself at first telling potential users, “What do you mean you don’t want this? You need this product!” But by the end of the (long!) weekend, Davis and her team were laser-focused on meeting the right needs of the right consumers with the right product.
To help Chicago teams find their consumers, Davis said some “awesome mentors” have come on board for the weekend, like Shradha Agarwal of ContextMedia, Sonal Mane of Microsoft, Christopher Cain of Catapult Chicago, Marina Dedes of Lightbank, Rick Desai of Dashfire and so many others.
If you are on board for Lean Startup Machine Chicago, register now. Type in “golean” for a 10 percent discount or, if you are one of the first three Built In Chicago members to purchase, type in “onedayonly” for a 50 percent discount. Once you are signed up and the weekend has kicked off, don’t forget to inform the Chicago startup community of your experiences by writing a Built In Chicago blog post!
For more information on Lean Startup Machine Chicago, follow @Lean_Chicago.