The Little Independent Story

Written by Lesley Tweedie
Published on Feb. 11, 2011

We're hard at work getting the Little Independent website ready for launch this spring.  Here's a little backstory for you. It's like a super hero origin story. 

The Little Independent Story

 

My husband and I own a neighborhood bike shop in Chicago. Over the course of many months, we watched a bike helmet gather dust on the sale rack. We marked it down… then marked it down again.  We showed it to customers we thought might like it. We put it out for the sidewalk sale. The helmet still wouldn’t sell. Sure, it was a bit over-sized and more expensive than others, but I knew someone out there would be happy to have it for a great price. I wished there was an easier way to reach that person.

 

I found fellow storeowners have the same issue.  Even those that have e-commerce websites sometimes find themselves with an item that lingers too long.  The available listing websites where I could reach a wider audience had high fees and complicated set-up processes. 

 

There was no inexpensive and simple to use online marketplace just for independent stores like mine. I decided to create Little Independent to fill that need and to celebrate the unique independent stores we all know and love.

 

Thanks for your time.

 

Sincerely,

Lesley Tweedie

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