Marketing ideas to increase online sales

Online retailers are integrating their brick and mortar locations with their online store, in-store. Here is what that means:

Due to the steep competition in retail, many places have offered online services in-store, like a QR code on a tag for one-click in-store purchasing so customers don't have to carry their items to the register, or pay. It is all boxed up for them when they're ready to leave. This also helps brick and mortar owners collect valuable foot traffic data for in-store product placement, and even beacons that talk to cell phones.

Contact The Wireframe to increase your online sales: 312-256-4860 or visit: www.thewireframes.net

11 Ways to Increase Retail Sales

• Offer in-store computer for customer use.Link it only to your web site, so customers can order items that are not on the floor. This enables you to offer more products without dedicating more floor space.
• Offer free wi-fi. Shoppers are going to compare prices no matter what. When they do in your store, if your price isn’t the lowest, you’ll be able to point out your added value—for example, personal service.
• Order from home, pick up in store. If customers can shop online and pick up in your store, they have a reason to come in and potentially buy more.
• Print QR codes on hang tags. This enables customers with smartphones to look up more product information, read reviews, buy add-on products, and share their great find with their friends.
• Accept mobile payments. PayPal and Square are just two of the mobile payment options that allow customers the convenience of paying with their smartphones.

Create an on tag opt-in offer via QR codes to boost your opt-ins, build a bigger list of loyal subscribers with instant in-store discounts & offers.

• Sell online. If it’s feasible to sell your products through an ecommerce web site, you could expand your market considerably with less overhead than expanding your physical presence.
• Open an online store. For a monthly fee, sites like Facebook, eBay, Shopify, Esty, and others let you quickly set up shop with easy-to-use templates and a variety of options for promoting and selling your products.
• Use blog posts and social media. Write blog articles about the latest trends in your industry. Create a video showing how to use your products. Use online media to position yourself as an expert resource.

• Support local causes. By donating a percentage of your profits or having occasional fund-raising days in your store, you’ll being doing good in the community while bringing people into your business.
• Join local professional groups. Whether it’s a business group or civic organization, you can increase awareness of your business and generate referrals by expanding your network.
• Capitalize on the personal approach. The biggest advantage you have over online retailers is you and your sales staff. You not only know your products but also your customers and your neighborhood. Personal attention and expertise still count.

1. How is the American Online Consumer Evolving,McKinsey & Co.