Introduction
It is a fascinating time for the ad tech industry. New and creative ideas are popping up left and right. We chose some of the most interesting ideas from startups right here in the Bay Area and hopefully you can utilize some of these tools to increase brand awareness, optimize ad efficiency, and cut costs.
This post was originally published at DevTeam.Space Blog. DevTeam.Space is an on-demand software development platform and is helping companies to develop high-quality products and prepare for major releases.
Jetlore
What
Jetlore helps online retailers generate dynamic product suggestions that adapt to user behavior.
Why
Jetlore provides an interesting service which allows curated product collections to offer fresh and relevant product suggestions. It already has a solid track record, having success with companies like eBay, Groupon, and PayPal. The root of its success can be traced to its reliance on data and discovery of interest which increases customer lifetime value and ROI on your email lists. It is a natural trend and is a huge guarantee for success.
iterable
Blog
Twitter
What
A system that allows marketers to segment their customer base and send out customized messages to customer’s preferred device.
Why
Iterable’s technology is fascinating because it allows marketers to easily segment their customer base based on behavior and then send customized messages to make sure the impact is maximised. As consumers balance their attention across multiple platforms, this technology becomes even more important and is why Iterable will be successful.
AdStage
What
An advertising platform that allows users to track and analyze their marketing campaigns on Google, Bing, Facebook, Twitter, and LinkedIn all on one convenient dashboard.
Why
Multitype web marketing is the norm. With AdStage’s marketing platform, all of it can be created and analyzed in one place. The ease in which it allows marketers to optimize their campaigns will make it a staple in the ad tech industry. Already utilized by companies such as Sony and LendingTree, AdStage will continue to grow.
AdEspresso
What
A Facebook ad optimization tool that allows users to quickly generate hundreds of ads and have full control of their Facebook advertisements.
Why
Other Facebook ad optimization tools exist, but AdEspresso is special because the technology makes it incredibly easy to use and does not require high levels of ad spending to utilize. This enables small companies and medium-sized businesses to cut costs on their marketing while increasing the efficiency of their ads which is why AdEspresso will be a big hit.
Tint
What
A display that congregates all your social media.
Why
Tint enables companies to create custom displays and congregate all their social media feeds which is interesting because of how versatile this tool is. Utilized by companies such as Google, Nike, CNN, Coca-Cola, and the list goes on. Tint is successful because it helps companies create better relationships with their consumer base.
PaperG
Blog Twitter
What
A marketing platform that allows creatives to be built in minutes and shared through cloud-based links.
Why
According to Forbes Magazine, PaperG is “[l]iterally changing the way the business of marketing is done.” PaperG enables marketers to easily customize and collaborate on creative and cut costs while still generating quality content. Its portfolio is superb, boasting success with customers such as Time Warner Cable and Tribune Publishing. Its success relies on how it makes design cheap and easy to create for new, programmatic ads.
Vungle
What
An in-app video ad exchange that enables marketers to buy programmatic video inventory at scale.
Why
Vungle’s technology allows apps to be monetized and advertisers to create customized video ads. As programmatic ads become more and more popular, it is only natural it spreads to mobile apps as well. In fact, mobile apps is the perfect place for video ads as users are already engaged and focused which lead to higher rates of conversion. Depending on the app, video ads could have a less disruptive transition compared to in-site or Youtube video ads. App creators and advertisers will flock to this opportunity.
Conclusion
If you have not already, check out the previous articles of In the Week of of Ad Tech.
In this series we have covered the current state, the future, and interesting players of the ad tech industry. It is clear programmatic will dominate advertising, combined with great content, advertisers will be able to create marketing campaigns that appeal to not only their consumers’ behavior, but their interests and personalities as well. As more and more startups break into the ad tech industry, the cost of marketing will go drastically down, fueled by the creativity and innovation of these startups. Unfortunately, many of these startups will not see the end game and will have to develop a strong competitive advantage to stay alive. This means costs will continue to go down and advertisers will be able to control their creatives and who/what/where/when sees those creatives with utmost efficiency. Digital marketing has been ushered into a new era.
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