MotiveQuest unveiled Fathom Analytics for Facebook, a web-based application designed to make social media research technologies used by the Fortune 500, available for small and mid-sized businesses.
With this new application, businesses can obtain actionable insights from customer emotions derived from Facebook conversations. By focusing on the emotional context of consumers, as opposed to obscure numerical dashboards, Fathom will provide impactful insights that solve the most challenging social media marketing questions.
Fathom's Analytics for Facebook features:
- Sentiment Measurement: Adding sentiment to the equation of likes, posts and momentum to give a precise representation of success.
- Natural language understanding: Providing real-time Natural Language processing analytics of Facebook discussions that highlight the causes for success and failure.
- Advanced Social Software: Incorporating real-time social dialog between the software developer and the user to provide immediate improvements and client-side feedback
Many people judge the success of their Facebook page using likes, said David Rabjohns, CEO of MotiveQuest and Fathom Research. But what if people are liking your page to tell you that they hate you, as is the case with most cellular service providers. Our goal was to introduce a simple tool that could analyze Facebook data in a more sophisticated way in order to help people build deeper, more connected relationships.
Fathom Research has also published an industry report ranking, comparing and analyzing the top 200 brands – as identified by Advertising Age – and offering the top 20 activities that help brands expand engagement with their Facebook fans. The full report can be viewed at www.fathomresearch.com.
