MotiveQuest, an Evanston-based strategic social market research company, has recently been awarded the Word of Mouth Marketing Association’s WOMMY Gold Award for social media measurement for its work with Sprint.
MotiveQuest’s innovative approach to social research helped Sprint reverse customer defections by identifying the services that were most important in creating loyalty among the wireless carrier’s customers. As a result of MotiveQuest’s research which revealed its customer’s motivations in social media, Sprint added 644,000 net subscribers in the third quarter of 2010, a dramatic turnaround from losing 565,000 during the same period the previous year. Sprint continued this momentum in Q1 2011 by adding 1.1 million net new customers, its best quarter for subscriber additions in over five years, and the lowest churn rate in the company’s history.
“Most marketers have been puzzled about effective ways to measure results in the new world of social media,” said MotiveQuest CEO David Rabjohns. “We are very grateful for WOMMA’s recognition of our methodology, which largely rejects dashboards and other shallow measurements in favor of deeper framework based analysis of conversations that allows us to understand and drive online advocacy.”
MotiveQuest was one of only five Gold winners recognized at the organization’s 2011 WOMMA Summit in Las Vegas.
To learn more about MotiveQuest, visit them online at www.MotiveQuest.com.
