About the company: BrainWave Insights is a market research company using a next-generation neuromarketing technology to provide companies with deep and accurate insights into their consumers. The company is developing a proprietary technique to interpret data from a magnetoencephalogram (“MEG”), which provides many concrete advantages over traditional technologies used in neuromarketing studies.
Brainwave Insights is participating in the Edward L. Kaplan, ’71, New Venture Challenge, the University of Chicago’s premier start-up competition. The company is competing for the popular vote from the Built In Chicago community, and we encourage you to promote your favorite team by liking, tweeting, and spreading word about the company. The People’s Choice Award winner will be announced at the NVC finals on May 24 and will receive a cash prize. For more, see the original post.
