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Prash Sabharwal

PRESS '0' FOR DJ HOLD MUSIC

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Today I was on hold for customer service at a relatively new company that positions itself as hip. To reinforce this fact, the hold music raging through my speakers like a running of the bulls was equally as hip (imagine a recreation of a Feist song without vocals or feeling.)

But that’s not my gripe—my real gripe lies in the premature simile (or was it foreshadowing?) I used earlier to describe the way it was being delivered.  The volume of the music was so loud that by the time it reached me, it was all distorted pieces and broken Feist dreams.

This saddened me because I’m a big fan of hold music. It tells you so much about a brand.  The hold music here told me that the company wanted to inflict hearing loss upon its customers (or had hired Metallica’s sound engineer to master their tunes).

Turntable designed by Alex Koplin from The Noun Project

Scratch all that negativity—I want to take time out to discuss alternate hold music options to express YOUR business’s personality:

#1: Use more ukulele. Give people a mini-vacation; don’t charge customs.Scratch all that negativity—I want to take time out to discuss alternate hold music options to express YOUR business’s personality:

#2: Tell some nice jokes.  None of that tongue-in-cheek crap; tell good, funny, and simple jokes with a sincere tone. Preferably told by CEO.

#3: Tell us about a cause you care about. Triple win.

#4: Describe your ‘last meal’ in detail. (Preferably followed by 25 Minutes to Go by Johnny Cash).

#5: Go Ira Glass on us. Tell us a story.

#6: Have a DJ spin hold music mixes 24/7. People will love DJ HOLD MUSIC.

…And I just finished my coffee, so that concludes my list.

Share your own ideas and best hold music experiences below.

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Comments

Cory Williams

Whenever I'm on hold and hear hold music My mind always goes to how to better the hold music system. I think it's sad you're forced to listen to whatever the company wants you to listen to. I always invisioned that as the holder we should have the choice in what music we want to hold to. Maybe have like a press 1 for soft rock, press 2 for hip hop, press 3 for orchestra, etc. Just my thoughts.

Prash Sabharwal

Heck yeah, and press 666 for Death Metal!

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