Here’s a true story my friend Ryan just relayed to me about a punch card loyalty program:
Seeking escape from the heat last week, Ryan popped into a coffee shop for a cold beverage. Even better—he had a “Buy 10 drinks, get the 11th FREE” card on him with 10 punches in it—he was due for a free beverage! After ordering, Ryan offered up the fully punched card as payment, only to be told that the coffee shop stopped accepting those punch cards last week!
Ryan’s loyalty to the coffee shop went down the drain along with the free drink he once thought he had. The points he accrued in the form of punches now have a value of zero; he can’t go down the street to the Italian sandwich shop and use them toward his lunch instead. He can’t even just hang onto them to use at another time. All the money Ryan spent on those drinks was spent in vain. Had he known that the loyalty punches would one day hold no value, he may have gone elsewhere to grab a coffee.
That experiences like Ryan’s exist is a big reason Ox&Pen is a universal loyalty network, and not just a loyalty program. Accrual of universal loyalty points means you have the choice of where to redeem your earned points. Points that are redeemable network-wide also serve as something of an insurance policy. If, for whatever reason, you are no longer able to use your points at a merchant in the network, those points still retain value and can be redeemed anywhere else in the network. Such is not the case for loyalty punch cards. Whether it’s a physical card or a smartphone-based loyalty app, the fact remains that those points are likely redeemable only at the merchant at which they were earned.
Don’t let one-dimensional loyalty points happen to you; download Ox&Pen foriPhone® or Android™ and start reaping the benefits of universal loyalty rewards.
