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Connecting consumers to the brands they love through the products they buy.
Think of the last time you made a significant purchase. Could be a coffee maker, TV, computer, stroller, or power drill. When you took that product out of the package what else tagged along? Paper! That's right, instructions, warranty info, and most importantly that annoying product registration card.
Ahh the product registration card. Do I fill it out? Do I throw it away and hope nothing bad happens? If you are like the vast majority of people, you throw it out. OK, let's be green, you recycle it. :)
Guess what? Those little cards are actually important should something go wrong. But why is it so cumbersome, error-prone, and inefficient? With Bawte, it isn't.
Simply scan the Bawte code inside of a product with the Bawte app and instantly register with the manufacturer. And when you do that, it opens up all the information you will ever need about that product...instructions, warranty, how-to videos, customer service contact info. Everything at your fingertips, instantly.
And Bawte allows you to share those cool purchases with no hassel right through Twitter and Facebook, so if any friends may be in the market for the same thing, they can ask someone they really trust! Bawte also enables the communication of safety alerts and product recalls (slightly important). We also allow users to easily purchase accessories and replacement parts right through the app! So when that blade on your lawnmower needs replacement, you click a button and you know that the blade that gets shipped will always fit your mower. Now that is value!
Brands benefit too!
Here is what is so cool, brands benefit too. Do you realize that the folks who make and market the products you buy have no idea you exist? Well, they have an idea, but they don't know you personally. Think about how awesome it would be (I'm using the lawnmower example again :)) that in November, when it is time to put away the lawnmover for good, that I get notified how to best do that for my particular mower. And in the spring I get a coupon for a new spark plug/air filter kit that I know fits my mower. Huge value for the consumer and a huge value for the brand.
Bawte is truely a win for both consumers and brands. To find out more visit us at www.Bawte.com and watch our video.
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About SeedCon: Hosted by the Entrepreneurship & Venture Capital student group and the Polsky Center for Entrepreneurship at Chicago Booth, SeedCon brings together leaders and innovators from the entrepreneurship and venture capital world to explore the most exciting and disruptive trends in the industry. For more information, visit www.SeedCon.com.
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