SeedCon Fast-Pitch Entry: RevolutionMall.com

Erica Marie Serrano

Hi, this Erica Marie founder of RevolutionMall.com

Upon returning from an 8-day trip in Bolivia, I have complete confidence and confirmation a RevolutionMall.com business model is desperately needed for the Spanish-Speaking market. The RevolutionMall.com team has travelled and has established global relationships in local artisan markets across Latin America. We at RevolutionMall.com understand the Latin America local markets and speak the language. 

With over eighteen years experience in Latin American local markets, RevolutionMall.com team had an

A ha! Moment.

Our Observation and the problem:

With current marketplace offerings not marketing to the rapidly growing International Spanish–speaking market (at eight times the rate of increase in English language internet usage), this sector is both under saturated and underserved. Site designs on related products are unprofessional and major traction has yet to be achieved.

Some Research:

According to a recent article in Forbes, the leading online marketplace eBay failed miserably in an international market for three main reasons:

“eBay failed to recognize…the market and the business environment are very different from that of the West…Neither one [team leader] spoke the language or understood the local market”.

“...the top management team didn’t understand the local market, they spent a lot of money doing the wrong things, such as advertising on the Internet in a country where small businesses didn’t use the Internet”.

“…rather than adapt products and services to local customers, eBay stuck to its “global platform,” which again did not fit local customers’ tastes and preferences”.

Our Hypothesis:

If a company with established cultural competency, Spanish – speaking team, knowledge and successful experience in Latin America local market is created, it will galvanize the Spanish–speaking market which is growing at an eight times rate of increase in English language internet usage.

The Solution:

RevolutionMall.com is your company of choice for this endeavor. We are an innovative global commerce marketplace where contemporary indie-craft artists can sell their wares to those looking for sustainable, one-of-a-kind, goods for sale at a fixed-price. Additionally, RevolutionMall.com allows for the production of community designed and agreed upon apparel.

The Conclusion:

We confirm the hypothesis to be true!  Therefore, RevolutionMall.com is needed. Revolutionmall.com is different in that we are not utilizing a completely identical / derivative design like our competitors; we are using crowdsourcing and creative design strategies to unite and create community around our products. We believe that the cooperative design community will organically grow the Revolution Clothing brand’s look and feel and allow users both personal investment in its creation and brand affinity. A strong, committed core user group that is personally invested in the brand and growing their independent brands will create our Revolution.

 

"About SeedCon: Hosted by the Entrepreneurship & Venture Capital student group and the Polsky Center for Entrepreneurship at Chicago Booth, SeedCon brings together leaders and innovators from the entrepreneurship and venture capital world to explore the most exciting and disruptive trends in the industry. For more information, visit www.SeedCon.com."

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