Spotify meets Instagram: Music sharing platform Nusiki aims to be the new soundtrack to your life

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Let’s be honest — we’ve probably all had to suffer through a Spotify nightmare at some point. 

 

You’re at the gym, trying to get a quick workout in, jamming to your 90s pop playlist which includes, but is not limited to, such jams as: “Baby One More Time…,” “MMMBop,” and “Livin’ La Vida Loca." You jump out of the shower afterwards to 18 notifications on Facebook and you realize you’ve made a horrible mistake. Everyone from your grandmother to that friend from high school you haven’t spoken to in 7 years has commented on or liked your Spotify activity since it was broadcast to the world via their newsfeed. 

 

Fear not, fellow Ricky Martin enthusiasts, Nusiki is filling the conspicuous absence of an easy, intuitive, music-centric social media platform. Co-founder Ben Hewitt wants to make sharing music with Nusiki as easy as publishing 140 characters on Twitter. In fact, Hewitt hopes to bring to market the perfect marriage of Spotify and Instagram.

 

Hewitt and his co-founder Tim Welch are long time friends who decided to build Nusiki so they could make it easier to share music amongst themselves and close friends. After years of sending Youtube clips back and forth on Facebook, they decided to do something about the inefficient process. Their first thought was to simply create a blog where they could post and share music they’d discovered. After realizing there was no product that offered a serious solution to their problem they decided they’d be the ones to build it. 

 

“We’re creating a platform where one search will find you any song and one click will share that song with your entire network,” Hewiit explained.

 

Users have the ability to quickly search through Soundcloud and YouTube simultaneously for the music they’re hoping to share with friends. Hewitt explained that an unanticipated byproduct of Nusiki is something he referred to as someone’s “musical brand.” The fact that when you share a song on Nusiki, you can finally prove “you liked it before it was cool.”

 

By aggregating YouTube and SoundCloud’s music databases (with more to come in the near future) the process of discovering and sharing music is seamless. Just like Instagram, a user has the ability to “follow” individuals and browse the music they’re sharing in a “feed” that operates as the hub of the platform. 

 

Nusiki is currently in the midst of their Beta launch and is invite only, but Hewitt and Welch will be launching the mobile app nationally at South by Southwest in March in Austin. They’ve raised a “solid angel round” and have grown their team to 4 full-time employees. After SXSW, Nusiki will seek to raise a second round, continue to grow their team, and work to monetize the product in a number of ways. 

 

“If Facebook is the documentary of the modern depiction of life, Instagram is the photo album, and Twitter is the commentary, then Nusiki is going to be the soundtrack.”