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Pleased to bring you all the second installment of our newest video series, “The Only Thing That Matters: Getting Your Startup to Product-Market Fit”on Chicago Founders TV.
In Episode #2, I had the chance to sit down with Brian Spaly, founder of Bonobos and Trunk Club. We had an amazing conversation, from learning how he and his team literally went through prospective customers’ closets to examine what they wore, to a realization about turquoise pants that changed the way he thought about his business forever.
For those looking for the “Spark Notes”, some of our other key takeaways include:
— Talk to prospective customers. Nothing replaces the value of in-depth market research
— Don’t underestimate the value of a niche. It may be your strongest market.
— Go out and sell the product yourself. Sales are key to product-market fit.
Have a look at the video above for more great insights (and a few good laughs). Next week, I’ll be back at 1871 to interview Scott Dorsey, the founder of ExactTarget, which sold to Salesforce.com in 2013 for $2.5 billion. If you’re in the area, come join us — you can find tickets here.
Otherwise, don’t forget to subscribe for more updates and visit Chicago Founders TV on YouTube for more interviews and content.
This video is licensed under the Creative Commons Attribution-NoDerivatives 4.0 International Public License. You can view details of this license here: https://creativecommons.org/licenses/by-nd/4.0/legalcode
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