WalkJogRun.net recently started a podcast. It has given us variety in our blogging and the ability to reach new customers through the iTunes store. In this blog we discuss how podcasting has helped our website and how we got started with it.
About WalkJogRun
WalkJogRun.net is a training partner for runners and people trying to get fit or stay fit. It tells you where to run, analyzes your training and provides motivation to meet your goals.
- WalkJogRun has 1.2 million crowd sourced running routes around the world
- Training diaries to track your runs and provide intelligent analysis
- 23 professionally developed training plans for runners at any level
- Fresh training tips on motivation, nutrition, injury prevention (distributed by e-mail, blog, social media, podcast and mobile app)
- A fanatical community of over 200,000 runners worldwide.
Founded in 2003, WalkJogRun has taken off as runners continue to use the site and share it with others. WalkJogRun also has a mobile app for the iPhone available in the App Store. Learn more about WalkJogRun: Like us on Facebook Follow us on Twitter.
How has a podcast channel helped promote the website?
Since launching the podcast channel in the iTunes store, WalkJogRun has gained 62 subscribers in about a month. We have taken the RSS feed from the blog we post the podcast, and set it up to automatically filter into iTunes. We linked our RSS feed with FeedBurner in order to get more details about where the traffic is coming from. The overall response has been positive for the podcast. Previously all of WalkJogRun’s posts have been text-based from the blog.
Why should I create a company podcast?
Adding audio has allowed us to have a little bit of flexibility and diversity. It allows us to get every detail possible in an interview or discussion since it is in audio format. People are able to download the podcast and listen to it on their iPod or iPhone wherever they are. For the busy person unable to read our blog every week, it gives them the option to take the podcast with them wherever they go. If you have a topic your company wants to discuss, posting to the iTunes store will get views as well as some curiosity about your company. Many companies create podcast channels with instructions and tutorials regarding their product (if applicable).
Have you had success creating a company podcast? What different marketing techniques have you used to promote it and generate new subscribers? The WalkJogRun podcast is available here.
