Offering share worthy videos to your viewers is an easy, fun, and worth-while marketing step that any company should take. Here’s why:
Time is Priceless
The popularity of quick, two minute videos have sky rocketed within the past few years, and they are taking social media news feeds by storm. The popularity may have to do with the fact that we live in an age where people sometimes prefer watching a quick video to reading a lengthy blog post. Customers want their content within seconds, so time is of the essence, and convenience is a requirement that all companies must adhere to.
Shareability is the Key
Modern society loves to watch videos, and they love to share videos with their peers. Social media is a breeding ground for fun and fast video sharing, and, once thought-provoking or hilarious content is posted, viewers will share it with friends, and they’ll share it with their friends, and so on and so on. Did you see that puppy video that John posted on Sarah’s wall? Or how about the funny ice bucket challenge video that XYZ Company made? The key aspect that share worth videos bring to your marketing is that they can go viral at the drop of a hat.
They’re Easy to Follow
So, let’s say you have this awesome idea for a blog post about business tips, but you don’t want to lose your audience in a sea of text. You certainly don’t want to create an inconvenience for your readers, so what do you do? Turn that blog post into a video!
Some people may find it hard to understand a writer’s main point in a blog post, so the overall message could be missed entirely. With a video, not only are you saving them time by showing them a short clip, but you are also helping your audience understand your main point without having to overthink it. Videos are short and to the point, so your audience members can easily grasp the concept that you are portraying.
Increased Traffic
With the way people on the internet share content, making videos is a no-brainer. And one that goes viral can be extremely beneficial for any organization, bringing in massive amounts of traffic to your website, traffic turns into leads, and leads turn into sales. If you continue to post share worthy videos on a regular basis, you’ll gain more subscribers and followers, which lead to more shares and website traffic. Talk about a win-win situation!
The Right Equipment is Worth the Price
A common hurdle to creating great videos is acquiring the necessary equipment. There is no doubt that video recording equipment is pricey. You need a decent camera, a microphone for audio recording, and video editing software. This may seem expensive, but the results you’ll get will be well worth the price tag. The good news is that many camera companies have made it ultra-affordable to create quality videos. You can buy a Canon Rebel t3i with an 18-55mm lens for under $600, and there are many good microphones on the market that you can buy for less than $100. Plus, Adobe has an affordable monthly subscription plan for their Creative Suite software. Shopping around and reading reviews will save you a ton of money upfront, and saving money is something that everyone enjoys.
The benefits of creating videos in-house for people to enjoy are endless. Whether they are funny, informative, or exciting, posting short, quality films will help you increase website traffic and interactions with new and existing customers. All of the tools for you to succeed are just a camera lens away.
