A recent issue of Businessweek details how Waukegan-based WMS Gaming has launched a social network for slot machine players that integrates online play outside of the casino with casino-based play. And it changes the revenue relationship between WMS and the casinos.
The One-Armed Bandit Finds Friends Online: Player’s Life is a social website linked to real-world slot machines
http://www.businessweek.com/magazine/the-onearmed-bandit-finds-friends-online-10202011.html