blogging

Cate Conroy

The Anatomy Of A Good Blog Post

posted by Cate Conroy
on 04/04/2013 11:12 am
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Breaking down the anatomy of a good blog post is fairly easy.  Most people understand that images win, that graphics help tell the story and that breaking apart giant pieces of text into bullet points and quote boxes will help keep your reader engaged.

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Ethan Austin

Is Personal Blogging Dead?

posted by Ethan Austin
on 10/15/2012 09:13 am
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There has been a lot of scuttlebutt in the blogosphere * over the past year that BLOGGING IS DEAD.

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Andy Crestodina

Friday Web Marketing Q&A with Andy

posted by Andy Crestodina
on 09/28/2012 02:45 pm
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People have been emailing me web marketing questions today. After hitting send, I thought of something that Chris Mickens said "Don't waste a good conversation by having it in private." So here are the questions and answers from my inbox today. Names have been changed...

 

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DISCLOSE THAT! WHY THE FTC DOT COM DISCLOSURE AND ENDORSEMENT GUIDELINES HAVE SOCIAL MEDIA PROFESSIONALS DAZED AND CONFUSED

event details

September 28, 2012
from 11:30am to 12:30pm
address Online
city/town Chicago
website or map http://socialmediawe…
organized by Social Media Week
type Webinar 

event description

 

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Andrew Papier

Grant Crowell Makes His Mark With: Disclose That! Bloggers and Disclosure Laws

posted by Andrew Papier
on 09/19/2012 12:04 pm
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Carol Fowler

Top Female Bloggers Join Viewpoints Review Panel to Test Consumer Products

posted by Carol Fowler
on 08/30/2012 08:42 pm
  • 468 views
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Andy Crestodina

How to write a high ranking blog post (2-minute high-speed video)

posted by Andy Crestodina
on 08/24/2012 10:57 am
  • 696 views
  • 4 comments

Here's a high-speed video that shows the creation of a high ranking blog post.

Here are the step-by-step instructions that go with it. Enjoy!

 

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Comments

Tom Ordonez
Tom Ordonez on 08/25/2012 03:34 pm

I wonder how many visitors watch this video or go to your step by step instructions. I think not a lot.

My tip about how to write a low ranking post. Add a video and a link with an external site. Don't put any valuable information on the post and let the visitor play the russian roulette: "Should I click? nah!"

Andy Crestodina
Andy Crestodina on 08/25/2012 10:54 pm

Are you suggesting that I do something different here? I'm not sure if you're being sarcastic or sincere.

The original post is on my site. I don't recommend posting the same content in two places because there is a risk of a duplicate content penalty in Google. I share things here to help the members of the BIC community. I hope the video (and link) were useful to you.

Tom Ordonez
Tom Ordonez on 08/26/2012 08:04 am

Sincere. Why not make exclusive content for Built in Chicago and post it only here, adding supporting/reference content that links somewhere else.

Andy Crestodina
Andy Crestodina on 08/26/2012 09:53 pm

I love guest blogging, but I've never really thought of writing something just for BIC. Not as much social activity here. But it's a nice place to share things. I think of this site as more of a Facebook or Google+. More sharing that hosting content. But maybe that's changing...

Anyway, if you're interested my guest posts, here's a list:
http://list.ly/list/1XQ-guest-posts-andy-crestodina

I sometimes write for Technori, SpinSucks, NBC Chicago, etc. But the post/video you commented on was about 4 hours of work. So I was keeping that one for my own site. :)

Alexxandra Miles

Time flies when you're having fun.

posted by Alexxandra Miles
on 08/17/2012 02:42 pm
  • 724 views
  • 2 comments

Yes, I'm talking about my summer internship coming to a close. Have I been brainwashed? Maybe. Am I mad about it? No. Would I do it again? Yes. Did you hear that, Dad?! I LIKE WORKING! In what felt like no time, eight weeks has come and gone and it’s my last day at 1871. Tear.

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Comments

JC Garrett
JC Garrett on 08/18/2012 10:25 am

Great post Alexx, and of course EXCELLENT work with Dashfire this summer!

Rick Desai
Rick Desai on 08/17/2012 03:33 pm

Alexx killed it for us @ Dashfire. Just wait until she launches her next. big. idea.

Alexxandra Miles

"I just wanna, like, do social media!"

posted by Alexxandra Miles
on 08/15/2012 03:02 pm
  • 487 views
  • 2 comments

 

Says every college girl, ever.

Ok, so, while saying “like” can make your goals/dreams/aspirations for the  future sounds a little silly, doing social media IS NOT. It’s one of the greatest things you can do for a company, especially a startup, IF you’re good at it. So, just, like, be good at it!

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Comments

Matthew Helbig
Matthew Helbig on 08/15/2012 09:22 pm

Well written. Good tips!

Alexxandra Miles
Alexxandra Miles on 08/16/2012 09:54 am

Thanks, Matthew!

Carol Fowler

BlogHer Coming To Chicago In 2013

posted by Carol Fowler
on 08/05/2012 04:02 pm
  • 1513 views
  • 7 comments

If you aren't familiar with BlogHer, just wait.

BlogHer '13 will take Chicago by storm July 25-27, 2013. The group has put dibs on McCormick Place, which gives you a sense of scale. These (primarily) female bloggers bring with them the potential to shine a very positive light on our city and, more specifically, its burgeoning digital scene. BlogHer is reported to be the world's largest conference of women in social media. 

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Katherine Leonard
Katherine Leonard on 08/06/2012 04:56 pm

Great news for Chicago!

J. Ginsburg
J. Ginsburg on 08/06/2012 02:38 pm

Dear Built in Chicago - I had line breaks in the long comment I just wrote, but they didn't stick. I tried re-doing and lost the comment (I always copy before hitting "save"). A glitch in the programming?

J. Ginsburg
J. Ginsburg on 08/06/2012 02:36 pm

Hello Carol, I was at BlogHer in NY as well, primarily to network for a couple of children's book / media properties in which I am closely involved (go here for links to lots: http://www.stuartjmurphy.com). This was second BlogHer and I thought it had some issues. The richest conversations, it seems, are always the ones you have waiting in lines or hanging by power outlets recharging. That's great. But the level of the programming was pretty basic.

In fact, I peeled off on Friday to see the Century of the Child exhibit that just opened at MoMa (delightful, btw, and the cafe brews a mean cup of coffee: http://www.moma.org/visit/calendar/exhibitions/1239)

When a conference grows to 5,000, you start to have some serious segmentation issues. Basic is exactly what's needed for a lot of people. But at this point, the number of veterans exceeds the newbies. For example, rather than question Facebook screwy edge rank algorithms, or talk about smaller, more subject-focused social networks, it was all about how to play the game.

Stats such as "95%" of Facebook "likes" will never revisit the page" (really? is that true?), coupled with the vagueries of edgerank, which means you NEVER know how many people in one's (alleged) community will actually ever see your latest post tells me there is a golden opportunity for some disruptive innovation here.

Facebook has its charms, but if it doesn't really work as a promotional network, but rather as a teaser to try to get users to buy ads, it becomes a waste of time. I would have loved to have seen a discussion about metrics describing a better social network(s). What do these bloggers, who in aggregate have some clout, want? What are their frustrations? Instead, it's all about trying to jump Zuckerbergian hoops and (god help us), trying to parse Google+ for a few golden SEO crumbs...

I would have also loved to have seen a discussion about engagement in the era of pre-scheduled tweets and posts. But I digress.

I really am looking forward to BlogHer in Chicago, especially if there are ways to bring more of Chicago's tech community—either as attendees or teachers—into the mix. Sadly, McCormick Place is an island unto itself. It would be great, for example, if there were something for the more tech-minded offered in tandem at 1871 (shuttle buses required). Let's do it better...

Carol Fowler
Carol Fowler on 08/06/2012 06:23 pm

Yes, agreed on some of the programming. There is a wide range of abilities. Some women who need the basic tools and tech knowledge; I agree that it seemed that most were way past that. That becomes a problem when the conference gets that large. The headquarters hotel will be the Sheraton and I don't see why there can't be field trips to see what our city offers. Glad you could make it out to NYC. Overall, I thought the networking made it worthwhile. Although I didn't leave the square block between the Hilton and Sheraton once!

J. Ginsburg
J. Ginsburg on 08/07/2012 10:33 am

Hi Carol,

Whoa - so the conference hotel is the Sheraton downtown and the conference itself is at McCormick Place? I thought the hotel would be the one next to the McCormick Place. Interesting... Were you at San Diego last year? In many ways that worked really well. Great space for both programming and parties in the convention center. Alhough people were scattered in hotels downtown, they are all connected by an adorable little tram line. And if that didn't do it, few locations were more than a $5 cab ride away. Even in New York, the subway made it easy for me to duck and out of the conference, even late at night (I was staying a great little hotel—the Chandler—on 31st between Madison and 5th). Chicago, by contrast, is a traffic nightmare with pricey parking. I'm sure there will be shuttles, but splitting up the geography of the conference adds a level of logistics...

Carol Fowler
Carol Fowler on 08/16/2012 02:52 pm

J. - I'm sure that is something that the organizers may know but not fully appreciate - in NYC for BlogHer12 the Hilton and Sheraton were across the street. Easy walk.

Amina Elahi
Amina Elahi on 08/06/2012 08:59 am

This is great! What a way to grow the blogging/writing community here in Chicago.

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