I don't like unsolicited emails. Period. But as I've tried to get the word out about ShowMojo I've acquired some measure of temperance. It's not easy getting in front of customers some times -- especially the ones you can help the most.

Nonetheless, some companies don't get it and just go way too far.

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your own. That being said, below is some interesting information for email marketers.

We have been doing e-mail newsletters for clients since 2005. In the last few years, we've had 25 different clients across a variety of industries focused on B2B marketing. Recently, we started to build a highly interactive calculator that would allow clients to project their traffic and the results they're likely to get from investing in content-driven marketing - e.g. blogs and newsletters.

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center.

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.