Michael, I've done years of start-ups and I couldn't agree more. Don't follow your recommendations above and you will not only miss out on superior results but you might fail even with a great idea. We think finding a great problem to solve is the hard part but that is just the beginning. Start-ups have a lot of responsibility and opportunity to shape a great team and a great place to work.

My personal passion is creating a productive, inspiring environment for the A-Players once you've hired them. Give them natural light and give them an easy way to get some exercise during the day. For example, Engaged Health Solutions, a Chicago-based start-up, is walking the walk with a shower and a fitness space that's not just in their building but in their space.