Here's your daily dose of obvious data: The majority of Americans have smartphones and they're increasingly becoming the dominant device in people's lives.

Thanks to smartphones, laptops and free Wi-Fi at coffee shops, you can send a message to thousands of people from almost anywhere. So why not make use of technology and hype up your business on-the-go using social media? Not sure how to do this? Here are our tips for getting the most out of social media interaction.

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Last night's Technori Pitch featured keynote speaker, Andy Crestodina of&nbsp

Digital Diva 2.0 Summer Tech Series

Instagram increasingly proves to be one of the leading social media on the web lately. With members comprising hundreds of millions, it is a social network that is worth joining. Daily more than 40 million photos are being uploaded, which makes each member depending on the number of their followers and those who like the uploaded picture. Naturally, competition is a very important feature - how would your photos stand out among the huge number of images uploaded from other users.

Starbucks, a brand leader in mobile marketing, just threw down the gauntlet. In 3 days, their text program went from speedily cruising down the interstate to flying through outerspace. They went from striking a few matches to setting off a batch of explosives.They went from politely playing in the pee-wees to hitting gland slams in the major leagues.

What'd they do? 3 things.

1) SMS Trivia

Is your boss living in 1990 still? Is your website bringing in low traffic? Are those visitors jumping ship as soon as they land on your page? If you’ve said YES to any of these questions, then it’s time fast-forward to TODAY! All too often businesses are missing affordable opportunities to step-up their web presence. Don’t fret, video marketing is here.