What makes you trust a website you've just discovered?

 

One thing I've wondered on my quest to find users for my startup, Elephrame, is whether or not new visitors feel that they can trust that Elephrame is honest and not in the business of hurting them, their privacy or their computers.

Trust is definitely something I think about when I decide whether or not I want to give my information to a new, or even established, website.  So, I'm curious, what makes you trust a website you've just discovered?  What do you look for?

- Alisa Robinson, New Kid on the Block

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