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94 Westbound Consulting
Our Services: Product Strategy, Development and Execution
We offer services for Product Strategy and Product Development:
94 Westbound Consulting can help you conceive, construct and launch innovative new products and then steer those products through the marketplace. From assessing market needs and the competitive landscape to defining product requirements and a launch plan, 94 Westbound Consulting can work with your business, your partners and your customers to create great products that win customers and turn heads. While we work in a number of industries, our staff has particularly strong expertise in healthcare and data products.
We also offer services related to Product Execution:
Business Development & Networking
To launch complex new products and services, you’ll need to develop and nurture a vibrant ecosystem of customers, partners and fans in the marketplace. But your ecosystem can’t just be built or bought overnight. It takes careful planning, thoughtful and enthusiastic networking and a long term commitment to nurturing strong relationships.
We can help you identify the relationships that you’ll need, target the people and organizations you need to pull into your orbit and then build and manage those connections into sustained profitability.
Program Leadership for Business & Technology Initiatives
Your product development initiative has a lot of moving parts that can span different parts of your internal organization, not to mention your customers’ and clients’ organizations. It can involve nuanced data flowing through different processes and systems. You have budget for the project, but need people who have the experience, soft skills and analytic skills to keep it all from going off the rails. We’ll provide you with program leadership that affords you the flexibility you need to stay nimble and ahead of your market.
Our Pitch: It’s 2012 and you see it and feel it. Things keep moving faster and faster.
Maybe your traditional competition is putting pressure on you in terms of innovation, cost and quality. Maybe you are facing new competition that came out of left field to challenge the fundamental relevance of your value proposition. Maybe you are that new competitiontrying to disrupt an established industry.
You know huge opportunities are out there waiting to be tapped. Technology in the hands of bright and energetic people allows us to rapidly create and launch new initiatives.
And for the first time, technology is no longer the hardest part of launching a product. In fact, with everything that’s off-the-shelf and in the cloud, the actual technology may be one of the easier parts of the puzzle to solve.
The real challenge is to make it happen between your internal organization, business partners and customers. To communicate clearly, early and often. To make countless decisions, small and large, with imperfect information. To do all of the things that add up to success.
And for that, you need people who can traverse between the forest and the trees. People who work at the intersection of business strategy, new product development, change management, business integration, business development and technology. You need a very rare class of people who roll up their sleeves and pull off ambitious and complicated initiatives. People who turn the potential for innovation into real value and profits.
Welcome to 94 Westbound Consulting. Partner with us to deliver your most important products. Feel like your business is cruising at 100 miles/hour and getting 100 miles/gallon.