Company Description

 

Food Genius is an award-winning technology company that provides data and insights to the food industry.  Our flagship product – Food Genius Reports – is a web-based restaurant menu and flavor research platform that provides clients with high-quality, granular data and emerging restaurant trends gathered from over 22 million menu items in more than 330,000 restaurant locations across the United States.We provide manufacturers, distributors, operators, and CPG brands with actionable, real- time data on consumer behavior and restaurant trends. 

Consumers spend more than $600b/year dining out and more than $500b/year in grocery stores, but there is virtually no longitudinal or latitudinal data on their behavior in restaurants. Existing consumer data relies on 40-year old market research techniques that bias the data and lack the scale of modern web technologies – it’s qualitative, lacks granularity, and can’t be predictive.

Food Genius is on a mission to help everyone love what they eat. Leveraging the power of our technology platform and our massive database consisting of over 100,000 unique menus gathered from independent and chain restaurants across the United States, our vision is to be the leading and most innovative provider of information and insights to the food industry.

 

Funding

  • Investment Apr 1, 2011
    $25,000
    Excelerate Labs
  • Investment May 31, 2011
    $50,000
    New World Ventures
  • Investment Sep 12, 2012
    $1,200,000
    Hyde Park Venture Partners, Hyde Park Angels, New World Ventures, I2A Fund, Amicus Capital and IDEO.

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