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5th Mobile Contactless Payment Innovations Summit

event details

October 2, 2012 - October 3, 2012
from 7:30am to 5:30pm
address The Westin Michigan Avenue
street 909 North Michigan Avenue
city/town Chicago
website or map http://www.paymentin…
organized by Strategic Solutions Network
type Conference Education Networking Panel Speaker 

event description

Facilitating Merchant Acceptance and Customer Adoption of m-Payments, m-Commerce and m-Banking Technologies: 

 

Leveraging the Mobile Channel to Drive Revenue Growth and Consumer Engagement

The 5th Mobile Contactless Payment Innovations Summit delivers two full days of cutting edge content, networking, dynamic presentations and interactive discussions updated to address the latest developments, achievements, industry players and challenges within the mobile payments, commerce and banking ecosystem. Whether this is your first MCPI Summit or you are an alumnus, attendees will leave armed with new case study results, strategies and best-in-class solutions for implementing mobile products to increase revenue and optimize consumer engagement.

 

New for October 2012!
 
This year's agenda has been revamped to target new topics and delve deeper than ever before into the critical issues you must be informed of in order to successfully monetize the mobile channel, including but not limited to:
  • How Procter & Gamble and Walmart partnered to target urban shoppers via Mobile by leveraging QR codes to drive engagement
  • Understanding shopping behavior in order to develop effective mobile couponing and store card programs throughout the Path-to-Purchase
  • Developing and implementing in-store apps to connect customers with sales associates and counteract “showrooming”
  • Optimizing retailer mobile sites to improve user experience on handheld phones and tablets
  • Devising a cross-channel engagement strategy via mobile to capitalize on new revenue streams and enhance your competitive position
  • Leveraging mobile devices to create a SoLoMo commerce strategy and increase brand engagement
  • Weighing the benefits of NFC, EMV, cloud, QR codes and other mobile technologies to decipher which solution is best for your business
  • Utilizing mobile banking products to create a seamless consumer experience between physical and online transactions
  • Encouraging P2P payment adoption amongst consumers
  • Exploring payment innovation opportunities in areas other than credit cards

 

Updated to include new developments!
 
In addition, you will discover the latest advancements in the most fundamental issues impacting the entire mobile ecosystem including: 
  • Implementing mobile payment, m-POS, m-Commerce and mobile banking products that promote convenienceand provide the most value to consumers and the entire payments ecosystem
  • Ensuring a secure environment for digital wallets and other mobile payment, commerce and banking products to ensure consumer confidence
  • Designing mobile wallets that work to increase purchase frequency and address loyalty, offers and rewards
  • Employing Big Data analytics, geo-location data and predictive modeling principles to create brand awareness, target consumers for relevant offers and improve user experience
  • Preparing your business for EMV acceptance to reduce fraud and merchant liability
  • Learning what venture capitalists are seeing in the mobile space and which new entrants are poised to become significant players
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