event description

Do not miss the first major how-to strategy presentation for using multiplatform storytelling to enhance brand  value and engage customers.  The plethora of new media devices and platforms has created unprecedented opportunities for complex storytelling and audience engagement - learn how to utilize these techniques for your marketing activities.  

Andrea Phillips is an award-winning transmedia writer, game designer and author. Her book, A Creator's Guide to Transmedia Storytelling, will be published by McGraw-Hill in June 2012. 

"Phillips' book is a powerful tool for anyone who wants to make a career for themselves within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
David Gale, Executive Vice President, MTV Cross Media 

FREE - But you must register