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BIGfrontier presents: Author Andrea Phillips: Chicago’s first Transmedia Storytelling Marketing Event
event detailsJuly 12, 2012
from 9:15am to 12:00pm
address University Center
street 525 S. State Street
phone 312 602 2434 website or map http://www.bigfronti…
Do not miss the first major how-to strategy presentation for using multiplatform storytelling to enhance brand value and engage customers. The plethora of new media devices and platforms has created unprecedented opportunities for complex storytelling and audience engagement - learn how to utilize these techniques for your marketing activities.
Andrea Phillips is an award-winning transmedia writer, game designer and author. Her book, A Creator's Guide to Transmedia Storytelling, will be published by McGraw-Hill in June 2012.
"Phillips' book is a powerful tool for anyone who wants to make a career for themselves within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
FREE - But you must register