Deep Dive Into SEO taught by Andy Crestodina

October 12, 2017
12:30pm - 3:30pm

From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.

After attending this session, you’ll know how to:

  • Pick Your Battles: Find the phrases that you can win for
  • Indicate Relevance: Use keywords in ways that show you’re the real thing
  • Target Topics: Go beyond the keyphrase, finding semantic clues
  • Build Authority: Grow your site’s credibility through networking and collaboration
  • Be Opportunistic: Use Analytics to quickly find low-hanging fruit

What are the biggest mistakes that website owners make? Does duplicate content really hurt your rankings? What are the most important search ranking factors? What actions give you a durable advantage? Which tools are truly useful? Which are free? How is SEO ROI measured?

We’re going to cover every step in the process for outranking your competitors. Once finished, you’ll never look at webpages the same again.



Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the last 17 years, Andy has given web strategy and marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

  • Top 10 Online Marketing Experts to Watch, Forbes
  • Top 50 Marketing Influencer, Entrepreneur Magazine
  • Top 10 Social Media Influencers to Watch, Social Media Explorer
  • Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Speaker Reel | Twitter: @crestodina | LinkedIn

A bit more…

  • Top 50 Social Media Influencers, Top Rank Blog 2017
  • Named one of the Top marketers by Entrepreneur, 2017 (source)
  • Top 100 Digital Marketing Influencers on Twitter (source)
  • Judge for Content Marketing Awards
  • Adjunct Professor at Loyola University
  • Top 12 Online Marketers to Watch in 2017 (Oberlo)
  • Top 25 B2B Influencers in 2017 (IZEA)
  • Top 10 Online Marketing to Follow for Inspiration and Growth, 2016 (Fox)
  • Guest Lecturer at Northwestern University
  • Mentor at 1871, the #1 rated startup incubator in the US

Andy gives between 50 and 70 presentations and webinars per year.


Upon completion of the class, you will receive a Certificate of Achievement.


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