event description

How are moms engaging with mobile as they research, shop and purchase products for their family. The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens.

Today, more moms own smartphones than the general population. According to eMarketer , Smartphones have become tools to research purchases and comparison shop. 36% of moms use their phones for shopping comparison and 31% have researched a new product.

Join the Heartland Mobile Council as we present an educational experience on the latest strategy, methods and best practices to engage with moms via mobile. Learn how key retailers and consumer product brands are using mobile to market to moms. The HMC will provide an overview of Mobile & Moms. Then the individual brands will share insight and learnings. The experience will provide understanding of how mobile can impact you, your company, your brand and your future marketing to these mobile consumers.

AGENDA SUMMARY

5:45 Registration, Networking

6:15 Focus Group with Mom Bloggers

Sarah Preston Gorenstein, Writer & Blogger, Parenting.com at Parenting Magazine, Managing Editor/Sr. Content Manager at Orbitz Worldwide

Beth Rosen, Content Producer at NBCChicago.com, Publisher at www.Themidlifewife.com, Founder & Creative Director at 4 Keys Media, Inc.

MJ Tam, Editor at Chicagonista & Founding Partner at Social RevUp

Moderated by a professional focus group moderator from Cramer-Krasselt

7:00 Stats on Mobile & Moms

Shristi Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI

7:15 Marketing Panel

Erin Schroeder, Sr. Marketing Manager – Whirlpool Brand, Digital, Whirlpool Corporation

Shristi Gupta, Executive Vice President and General Manager, New Media Solutions, SymphonyIRI

Retail Speaker TBA

7:45 Networking

WHO SHOULD ATTEND

Marketers, Brands, Product Managers & Agencies who target moms

WHAT YOU WILL LEARN

Strategy, trends and best practices for how to reach moms successfully through their mobile devices

COST

Early bird by 5/25: $55.00

Regular Registration: $70.