SEM: Investing in Search Engine Marketing
It pays to reach your audience right when you need them, so why not purchase some sponsored exposure? Paid search and paid social are two ways to target your customers and bring them right to your website.
Content Academy’s SEM: Investing in Search Engine Marketing in-person workshop will teach you the fundamentals of search engine marketing, how to develop a successful marketing campaign, how pay per click (PPC) works, and the steps needed to make your efforts a success.
In this workshop you’ll learn how to:
- Bid on keywords on Google AdWords and Bing Ads
- Structure successful ad creative
- Differentiate paid social versus organic social
- Target Your Audience
For more information please contact us