We are looking for an Account Director to join our integrated agency team on a Fortune 500 Education client.  The Account Director is responsible for driving strategy for innovative digital direct marketing programs that deliver outcomes for our client.  An ideal Account Director is a digital marketing professional with experience across the entire digital landscape with a focus on the consumer journey - from paid search media through to online site experience conversion – while leveraging data to identify opportunities for growth.  

Joining the Leapfrog team means being part of a different kind of agency. We deliver gains in market share and new customer volume through powerful digital marketing strategy enabled by a proprietary platform, digital consumer targeting and advanced analytics. If you are interested in data driven marketing and emerging digital technology that impacts the client’s bottom line, then LFO is for you.

Responsibilities:

Strategic thinking and leadership

• Be a strategic advisor and proactive account manager that builds strong client relationships and sets strategic marketing plans
• Navigate client needs, objectives and challenges and proactively identify new areas of opportunity to meet and exceed goals
• Provide thought leadership and maintain a high level of ‘digital curiosity’ on strategies and marketplace evolution trends

Team leadership and development

• Flawlessly manage digital marketing plan development, client relationships and internal departments (media, creative, analytics, marketing operations) through the setting of clear business priorities and objectives
• Mentor the career development of your account team direct reports to ensure professional growth and business effectiveness
• Build internal relationships, encourage collaboration and motivate your internal partners, while identifying opportunities to drive efficiencies across the team

Business acumen and service mentality

• Understand the levers of profitability and how to affect them; hold P&L accountability across the client programs you manage
• Have entrepreneurial experience with a strong sense of accountability for speed and effectiveness of delivery

Qualifications:

The Account Director must have solid understanding of the online and paid search consumer marketplace and response-driven tactics. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.  Leapfrog Online is a growing company, and to feel at home here, you need to thrive in a fast-paced environment, be self-motivated and a proactive problem-solver.

• Minimum of 7 years of digital experience with a focus on response marketing. Digital agency experience a plus.
• Minimum of 2 years’ experience in client and team management.
• Working knowledge of the holistic digital landscape:  video, audio, social, programmatic, paid search and marketing analytics.
• Ability to use various sources of market and customer data to develop marketing strategies.
• Proactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environment
• Proven relationship building skills and client interaction experience.
• Experience working with cross-functional teams.
• Outstanding written and verbal communication skills
• BA required (Marketing preferred).  Masters' degree is a plus.