Joining the Leapfrog team means being part of a growth company and a different kind of digital agency. We help brands capture new customers and revenue growth opportunities through leading and innovative digital direct marketing technology.

Many brand direct marketers create significant brand awareness and intent with their digital media efforts but lack the tools, connected data and analytic insights required to truly capture the brand intent being generated. Leapfrog’s highly integrated LFX Conversion Platform and innovative agency solutions capture that demand by using data to drive continuous performance optimization at every point in the purchase path.

Leapfrog provides leading brands with the marketing strategy, implementation and optimization capabilities required to deliver both the highly accountable results and ROI they seek. With flexible engagement and pricing models that anchor to the achievement of business objectives, the Leapfrog model allows a brand to configure the relationship they need for today’s challenging and rapidly changing digital landscape.

Founded in 1995, the company has a legacy of continuous innovation within the digital direct marketing space. This commitment to continuously uncover new opportunity contributes to client relationships which average 7+ years and team member ability to keep learning within the digital arena.

We are looking for an experienced digital marketing industry sales support lead with a successful track record of developing, implementing and managing a best practices sales support function for securing and nurturing leads while coordinating and preparing internal sales teams for success prospect engagement outcomes.   

Key Responsibilities:

Build a Consistent & Scalable Flow of Marketing-Driven New Business  Leads

• Sourcing and populating the new prospect pipeline with qualified leads that align with Leapfrog Online’s qualified prospect screening criteria
• Leverage multiple approaches for sourcing qualified leads: trigger/event-based opportunities, content-driven social media, industry events, client referrals, employee referrals, website inquiries, vendors and other partners
• Conduct secondary research on potential leads to qualify and secure sales intelligence
• Identify key decision makers and influencers within prospects
• Leverage tools like SalesForce, Pardot and Tout App for sourcing, managing, analyzing, reporting and communicating on pipeline progress and outcomes
• Develop and manage relationships with agency sourcing organizations to ensure a regular flow of qualified RFI’s and RFP’s

Create and Drive an Ongoing Lead Nurturing Process

• Develop and implement a process for nurturing qualified leads advancing them through the early part of the sales funnel via a stream of compelling Leapfrog content.
• Monitor qualified leads for trigger events/disruptions (management changes, announced agency searches, etc.) and inform new business leads.
• Capture and report on all nurturing activities and outcomes in SalesForce

Prospect Engagement: Content and Resource Coordination and Preparation

• Develop and manage against a project plan with the purpose of coordinating cross-team resources and content preparation for key prospect discovery, pitch and close meetings/events.
• Central source for development of prospect-facing presentation decks and other supporting materials
• Engage with Account leadership for purposes of onboarding a newly assigned account team for a late stage prospect
• Work with Marketing Operations and Finance to coordinate scoping and pricing and convert to a client-facing presentation document
• Assist account and new business leaders in the coordination of SOW’s, Contracts, NDA’s and MSA’s

Qualifications:

Organizational fit first; we seek someone who can successfully partner with our existing Business Development team to align and drive sales generation on an aggressive path starting immediately. In order to do that well, we believe you need:

• 3+ years of proven success building sales pipelines
• Very strong project and process management skills
• Sales support management experience within mid-sized growth companies in the digital/marketing agency and technology space  
• Experience in managing the “pipeline” and lead nurturing process through tools such as Salesforce, Pardot, Tout App, etc.
• Self-motivated and goal-driven; limited direction needed, resourceful, highly organized,
• The ability to quickly assess challenges/issues and bring pragmatic, actionable solutions to the table
• Ability to effectively build relationships, promote a collaborative team environment and influence others
• Experience in working with insurance, financial services, travel and hospitality industry prospects a plus
• Very strong PowerPoint presentation and Project Management software skills.